Environment Centre
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What is CU Environment Centre

The Charles University Environment centre, was founded as a part of Charles University in 1992. It conducts environmental research and provides environmental expertise and information for students, university staff and for the general public. The centre collaborates with parliamentary bodies, state administration, non-government organizations and many academic and research institutions both locally and abroad. CUEC consists of the three units: sustainable development indicators, environmental economics, and education and information for sustainable development.

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The objective of this project is to improve predictive validity of stated preference valuation methods by application of an integrative model of behaviour.

Financial support:

Grantová agentura ČR 

Project duration


Coordinator of the project in CUEC

Mgr. Milan Ščasný, Ph.D.

Project description

The objective of this project is to improve predictive validity of stated preference valuation methods by application of an integrative model of behaviour. The originality of our approach resides in the combination of economic and social psychological theories of behaviour that will be used to explain intention (stated willingness to pay) and to examine the intention-behaviour gap (revealed preferences) in order to improve the accuracy of willingness to pay estimates. This project follows empirical economic research that experimentally tested differences between stated and revealed preferences and reflects a long tradition of social psychological research on intention-behaviour gap. The objective is to analyse the effect of both internal (attitudes, values) and external factors (fiscal and regulatory incentives) on the willingness to pay. The proposed theoretical model is empirically tested on data on energy saving behaviour in Czech households. The main contribution of the project is the elaborated model of behaviour and combination of stated and revealed preference methods

Research team

Milan Ščasný
Iva Zvěřinová
Jan Urban

Project outputs

Our recent publications

Steve Harris,  Jan WeinzettelAndrea BiganoAlbin Källmén "Low carbon cities in 2050? GHG emissions of European cities using production-based and consumption-based emission accounting methodsJournal of Cleaner ProductionVolume 248, 1 March 2020, 119206, available on-line here 

Kiuila, O., Markandya, A., Ščasny, M. (2019), Taxing Air Pollutants and Carbon Individually or Jointly: Results from a CGE Model Enriched by an Emission Abatement Sector. Economic System Research, 31:1, 21-43. Permanent link

Alberini, A., Khymych, O., Ščasný, M. (2019), Response to Extreme Energy Price Changes: Evidence from UkraineThe Energy Journal, Vol. 40, No. 1: 189-212. Permanent link.

Kyselá, E., Ščasný, M., Zvěřinová, I. (2019), Analysing attitudes to climate change mitigation policies. Climate Policy, 19:7, 878-892 Permanent link.

Alberini, A., Ščasný, M. (2018), The Benefits of Avoiding Cancer (or Dying from Cancer): Evidence from a Four-country Study. Journal of Health Economics 57: 249-262 Permanent link.

Alberini, A., Ščasný, M., Bigano, A. (2018), Policy- v. Individual Heterogeneity in the Benefits of Climate Change Mitigation: Evidence from a Stated-Preference Survey. Energy Policy 121: 565-575. Permanent link.

van der Vliet, N., Staatsen, B., Kruize, H., Morris, G., Costongs, C., Bell, R., Marques, S., Taylor, T., Quiroga, S., Martinez, P., Máca, V., Ščasný, M., Zvěřinová, I., Tozija, F., Gjorgjev, D., Arild Espnes, G., Schuit, J. (2018), The INHERIT model: a tool to jointly improve health, environmental sustainability and health equity through behavior and lifestyle change. Int. J. Environ. Res. Public Health 2018, 15, 1435; Permanent link

Mach, R., Weinzettel, J., Ščasný, M. (2018), Environmental impact of household consumption: Hybrid input-output analysis linked to household consumption data. Ecological Economics 149, 62-73.; Permanent link