Environment Centre
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What is CU Environment Centre

The Charles University Environment centre, was founded as a part of Charles University in 1992. It conducts environmental research and provides environmental expertise and information for students, university staff and for the general public. The centre collaborates with parliamentary bodies, state administration, non-government organizations and many academic and research institutions both locally and abroad. CUEC consists of the three units: sustainable development indicators, environmental economics, and education and information for sustainable development.

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The objective of this project is to improve predictive validity of stated preference valuation methods by application of an integrative model of behaviour.

Financial support:

Grantová agentura ČR 

Project duration

2015–2017

Coordinator of the project in CUEC

Mgr. Milan Ščasný, Ph.D.

Project description

The objective of this project is to improve predictive validity of stated preference valuation methods by application of an integrative model of behaviour. The originality of our approach resides in the combination of economic and social psychological theories of behaviour that will be used to explain intention (stated willingness to pay) and to examine the intention-behaviour gap (revealed preferences) in order to improve the accuracy of willingness to pay estimates. This project follows empirical economic research that experimentally tested differences between stated and revealed preferences and reflects a long tradition of social psychological research on intention-behaviour gap. The objective is to analyse the effect of both internal (attitudes, values) and external factors (fiscal and regulatory incentives) on the willingness to pay. The proposed theoretical model is empirically tested on data on energy saving behaviour in Czech households. The main contribution of the project is the elaborated model of behaviour and combination of stated and revealed preference methods

Research team

Milan Ščasný
Iva Zvěřinová
Jan Urban

Project outputs